You’ll Probably Want to Fly First Class After Watching This Video

Recently I watched a video of Emirates Airline that maxresdefault (1).jpgpromotes their A380 airplane. The video was posted 7 months ago and have been viewed more than 5 million times. You can click here for a link to the video. The company hired Jennifer Aniston as one of the passengers in their plane and a little kid who got lost in the huge plane. Jennifer asked to go with the kid to return to their parents and their journey inside the plane showcased Emirates incredible facilities on the A380 airplane.

This got me curious and I decided to look at some of their digital marketing schemes and what I found was a very impressive strategy of advertising. If you click here, there’s another video that advertises Emirates First Class cabin, but this time it is through a YouTuber. Emirates upgraded Youtuber Casey Neistat to First Class on a flight from Dubai to New York. Accidental? I think not. With more than 7 million subscribers and an accumulative of over a billion views for his videos, Emirates successfully promotes their First Cmaxresdefault (2).jpglass cabin that costs US$21,000 through a first-hand experience published by Casey Neistat.

Looking pretty amazed and thrilled about his upgrade, Neistat covered the entire experience and went about highlighting the cabin’s features and perks in a totally unscripted take. The video has received more than 36 million views so far and counting. After watching him gawk at and enjoy the features of the plane, you’ll probably want to take that flight class too (if you can afford it that is).

I think this is a very creative digital marketing strategy as it gives the first-hand experience through the whole flight and showcased all the incredible features that the flight has to offer.

So, what do you think? Do you agree with my opinion that this is a creative strategy that Emirates used to promote their First Class cabin? Feel free to leave your opinion on the comments below! 🙂

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A TV Show that Advertises your Product for Free

stkiers-in-the-tank1.jpgRecently, I started to watch a couple of television series and one that intrigues me the most was this show called Shark Tank. For those of you who never heard of this TV show, the show features a panel of potential investors, called “sharks,” who consider offers from aspiring entrepreneurs seeking investments for their business or product. The sharks are paid for their participation in the show, but the money they invest is their own.  The entrepreneur can make a deal on the show if a panel member is interested. However, if all of the panel members opt out, the entrepreneur leaves empty-handed.

When I was watching this, it got me thinking how this tv show have successfully attracted thousands of people to come to the show and have resulted in a lot ofSharkTank-Grinds-TheSharkTankEffect.jpg successful businesses because of their partnership with the investors. But what’s more intriguing is how the businesses that didn’t get a partner or investor in the show, manages to be a successful business because of the indirect advertising that they get. By appearing in the show, the business gets indirect advertising of the products that they offer, this leads to consumer awareness of the product and the brand. Just look at this picture how one contestant fails to get an investor, but receive an immediate effect on their business due to the free advertising they get by appearing on the show.

This got me thinking how TV still plays a huge role in marketing a product. On a couple of my blog I’ve written how TV may be obsolete in the future, but by seeing the impact of only one TV show that I watched, I can say that TV could possibly still be a very great marketing channel for marketers to utilize.

So, what do you guys think? Should marketers move on from TV and advertise their product through mobile marketing or any other advanced method? Or should they still advertise on TV as it is still a major means of advertising a product? Feel free to leave your opinion on the comment below! 🙂

Thoughts on Video-based Marketing (Part 2)

On my last blog (Thoughts on Video-based Marketing (Part 1)), I ‘ve discussed the background of video-based marketing and have mentioned some facts regarding video-based marketing. now, I will share with you a few reasons why using video-based marketing can be beneficial for marketers.

  1. Video content promotes brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last monthvideo-marketing. One of the biggest strengths of video marketing is that it relies highly on visual and auditory senses, which leads to users to remember the content more than text-based content that means they remember your brand and eventually leads to more sales.
  2. Video content performs well on all devices. Design is one of the biggest trends driving the digital marketing world today. If a company’s content doesn’t work well on a given device or browser system, the company will lose traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer focused.
  3. Video marketing can boost your site’s SEO. 65% of business decision- makers visit a marketer’s webvideo_content_marketing_640x320site after viewing a branded video. This clearly shows that quality and relevant video marketing content can drastically improve your site’s SEO by driving people to your homepage. Video can also enhance your conversion rates, as reported by HubSpoty that 39% of business decision-makers contact a vendor after viewing a branded video.

That’s just a few of the many reasons why video marketing will be beneficial for marketers. Click here to view an example of a successful video marketing done by Google to promote Android. They created a content that taps into viewers emotions and resulted as the most shared video ad of 2015.

So, what do you guys think? Will video-based marketing be a great tool for marketers? and is there any other reasons why video marketing will be beneficial for marketers? feel free to leave your opinion on the comments below! 🙂

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Thoughts on Video-based Marketing (Part 1)

In my previous blog (Thoughts on the future of Digital Marketing), I’ve mentioned briefly how the future will utilize more of video-based marketing. In today’s blog, I will discuss this topic further and give out few facts that will support my view of how video will be a great digital marketing tool.

In the last 10 years, the digital landscape has changed significantly. People rely more on mobile phones and tablets to search the web rather than sitting in front of a desktop computer which is immobile. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.

Today, content only succeeds if it delivers what consumers want, when and how they want it. Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Here are some of the facts about video marketing and why I believe it will be the future of content:

  • Video is projected to claim more than 80% of all web traffic byvideo-digital-marketing.jpg 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.

Looking at the facts I think it is quite clear how video-based marketing will impact the way marketers advertise their products. I think this is a very interesting topic and on my next blog, I will write about the reasons why marketers should use video-based marketing and some concrete examples in today’s market how video have successfully helped a brand to grow.

So, what do you guys think? Will this video-based marketing be a great tool for marketers? Feel free to leave your opinion on the comments below! 🙂

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Thoughts On Augmented Reality (AR)

On my last blog (Is Virtual Reality only for Gaming?), I’ve mentioned how virtual reality most probably will be a huge influenced on various industry and not only in the gpicture4.jpgaming industry. On today’s blog, i will talk about how Augmented reality can really change the way companies do their digital marketing schemes.

For those of you who have little or no knowledge at all of the Augmented Reality (AR), Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

In today’s world, Google glass and heads-up displays in car windshields are perhaps the most well-known consumer AR products, but the tecMalik-Pokemon-1200.jpghnology is used in many industries including business, entertainment, healthcare, public safety, gas and oil, tourism and marketing. AR has also been a huge hit ever since Pokemon Go uses the technology and attracting millions of users from all over the world.

One other example of AR uses is probably IKEA. The company published an AR catalog with all of their products in it. You interior.pngcan download the app for your phones or tablets and what is amazing is that you can see how big is the item you’re buying and you can even look how they would fit in your living room. You can click here if you’re interested in seeing the video, which I think is a brilliant idea in utilizing AR.

Seeing that AR will continue to grow and impact millions of people worldwide, I think that companies should consider in enhancing their current digital marketing schemes. For instance, they could put advertising in the AR that does not require them for putting ads in the real place. If there is a billboard for example in the AR, the system could generate an ad for that company and users will see the ads on the billboard when they’re using AR. This could potentially increase means of marketing and lower cost from switching to digital space rather than physical space.

So, what do you guys think? Should marketers consider the use of AR in their digital marketing schemes? And is there any other ways that AR could be used in enhancing digital marketing? Feel free to leave your opinion in the comment below! 🙂

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Is Virtual Reality only for Gaming?

In my previous blog (Thoughts on the future of Digital Marketing), I’ve mentioned of how Virtual Reality (VR) can grow to be more than a gaming device. In this blog, we will talk about VR not only in the gaming industry but VR real world applications that affect digital marketing.

For those of you who are new to this term, VR is the use of computer technology to create a simulated environment. Unlike traditional High-End-VR-Headsets.jpguser interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By stimulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world. The most famous VR application today is for the gaming industry, you may recognize some of these VR headsets on the right.

As I’ve mentioned, there are numerous real-world applications for VR other than gaming that may change digital marketing strategies that companies currently use:

  1. VR could be applied to other entertainment industries besides gaming such as virtual museums, theater, interactive performances, virtual theme parks and discovery centers. What is impressive about VR is that the users can interact with 3D worlds and that our senses are utilized to receive the best possible experience. VR can enable the users to engage with exhibits in ways which were previously forbidden or unknown. This could be a potentially huge advertising schemes for companies as now they can put their ads only virtually and not physically in the various locations that the users choose to visit via the VR.
  2. VR could be applied to healthcare such as surgery simulation, phobia chartoftheday_4602_virtual_and_augmented_reality_software_revenue_n.jpgtreatment, and skills training. As you can see in the chart below, it is predicted that healthcare will be the second largest industry that is predicted to utilize VR and AR.
  3. VR could also be applied in business. VR could be used for training new employees without being physically in the building, virtual tours of a business environment, and also a 360 degrees view of a product that the business is selling. This is clearly the most straightforward use of VR that have a huge impact in digital marketing. Marketers can now use VR to showcase their products to buyers all over the word. In addition, buyers can view the product thoroughly and freely as they like.

What I’ve mentioned is only a few of how VR can be utilized in other industry and how they can impact the digital marketing strategy of a company. So what do you guys think? Will VR be a huge hit or not? and what other industry do you think VR could be utilized for? Feel free to leave your opinion on the comment below. 🙂

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Thoughts on the future of Digital Marketing

For some of you who have been reading my blogs would wonder how these changes in digital marketing will affect the future. For those who are new to my blog, I’ve been talking about how Netflix may change the way corporations advertise their products. I’ve also been talking about how ads in mobile games are racking serious amount of money, and how tv ads may still be a good marketing means but may be obsolete in the future as everything is moving online.

I’ve been thinking lately how these developments in Digital Marketing will affect the future. So here are a few points that I think will happen to digital marketing in the future:

  1. Online media advertising will play a greater role in marketing campaigns. I know some of you might think that online media is already a huge thing nowadays, but I’m saying that other media still have a great impact too. Just like what I wrote in Is Ditching TV Ads a Good Idea? , TV still plays a huge role in digital marketing and still benefit most of the companies that advertise on TV.
  2. Rapid growth in Virtual Reality will cause new digital marketing schemes for VR. This is a very interesting topic that I would only mention briefly as I will write on this on my next blog post. With virtual reality goggles that are constantly being promoted and produced, it’s quite likely that these goggles can be used for other entertainment like watching movies and not only used for video games. This will cause a new digital marketing strategy to emerge involving VR as the main platform.
  3. More video-based digital marketing. Research conducted shows that video ads as a mean of online advertising are expected to dominate the digital marketing world in a few years time. Videos with moving and interactive ads are more attractive to consumers and thus create more consumer awareness. I will also blog about this in my upcoming blog posts.

So that’s a few of my thoughts on how the future of digital marketing will look like. What do you guys think? I know there’s still a lot of points on how the future will look like for digital marketing, so feel free to post your opinions on the comment section below! 🙂