Thoughts On Augmented Reality (AR)

On my last blog (Is Virtual Reality only for Gaming?), I’ve mentioned how virtual reality most probably will be a huge influenced on various industry and not only in the gpicture4.jpgaming industry. On today’s blog, i will talk about how Augmented reality can really change the way companies do their digital marketing schemes.

For those of you who have little or no knowledge at all of the Augmented Reality (AR), Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

In today’s world, Google glass and heads-up displays in car windshields are perhaps the most well-known consumer AR products, but the tecMalik-Pokemon-1200.jpghnology is used in many industries including business, entertainment, healthcare, public safety, gas and oil, tourism and marketing. AR has also been a huge hit ever since Pokemon Go uses the technology and attracting millions of users from all over the world.

One other example of AR uses is probably IKEA. The company published an AR catalog with all of their products in it. You interior.pngcan download the app for your phones or tablets and what is amazing is that you can see how big is the item you’re buying and you can even look how they would fit in your living room. You can click here if you’re interested in seeing the video, which I think is a brilliant idea in utilizing AR.

Seeing that AR will continue to grow and impact millions of people worldwide, I think that companies should consider in enhancing their current digital marketing schemes. For instance, they could put advertising in the AR that does not require them for putting ads in the real place. If there is a billboard for example in the AR, the system could generate an ad for that company and users will see the ads on the billboard when they’re using AR. This could potentially increase means of marketing and lower cost from switching to digital space rather than physical space.

So, what do you guys think? Should marketers consider the use of AR in their digital marketing schemes? And is there any other ways that AR could be used in enhancing digital marketing? Feel free to leave your opinion in the comment below! 🙂

Sources:

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6 thoughts on “Thoughts On Augmented Reality (AR)

  1. Interesting topic! I think augmented reality is a brilliant invention. For company like IKEA, using this technology might be a good tool to promote their product and make customer life easier. However I believe that it still needs time for brands to develop this technology and applied it to digital marketing campaign.

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    • Yes, I agree with your comment. I also believe that the technology needs more time and development to be utilized fully. let’s just hope that in the future the cost of using AR will be lower so many people can use it.

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  2. Impressive topic! I think that companies should consider the use of AR in their digital marketing scheme in the future. IKEA have made the right move in implementing AR in their marketing, this will benefit both the company and consumers. This will definitely ease consumers’ burden. I also do think that AR can encourage more online sales for the company. What do you think of this?

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    • Yes, I agree that AR can encourage more online sales. Just like IKEA, because of the AR technology that helps the customer to see how their product will look in their living room, people don’t have to go to the store and see the physical product, instead, they could just buy the product directly from their mobile devices. What other sector do you think that will benefit from the use of AR?

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      • I guess the increase in online sales would be the most significant benefit from the use of AR. Contrary to that idea, it could also be argued that the use of AR might not always benefit consumers. This can happen because consumers cannot know completely about the product they saw (such as materials used), what if it comes to them as something that does not satisfy their qualifications, this may create consumer disappointment and therefore discourage them to purchase that company’s product again. What’s your thoughts on this?

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  3. Interesting opinion that you give. I agree that customers may not know the actual product even if they see if from the AR catalog. Well, I think it is up to the developer, in this case, IKEA that they should put specific information of the related product to the AR catalog so that the customers can know the product.

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