On my last blog (Is Virtual Reality only for Gaming?), I’ve mentioned how virtual reality most probably will be a huge influenced on various industry and not only in the gaming industry. On today’s blog, i will talk about how Augmented reality can really change the way companies do their digital marketing schemes.
For those of you who have little or no knowledge at all of the Augmented Reality (AR), Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
In today’s world, Google glass and heads-up displays in car windshields are perhaps the most well-known consumer AR products, but the technology is used in many industries including business, entertainment, healthcare, public safety, gas and oil, tourism and marketing. AR has also been a huge hit ever since Pokemon Go uses the technology and attracting millions of users from all over the world.
One other example of AR uses is probably IKEA. The company published an AR catalog with all of their products in it. You can download the app for your phones or tablets and what is amazing is that you can see how big is the item you’re buying and you can even look how they would fit in your living room. You can click here if you’re interested in seeing the video, which I think is a brilliant idea in utilizing AR.
Seeing that AR will continue to grow and impact millions of people worldwide, I think that companies should consider in enhancing their current digital marketing schemes. For instance, they could put advertising in the AR that does not require them for putting ads in the real place. If there is a billboard for example in the AR, the system could generate an ad for that company and users will see the ads on the billboard when they’re using AR. This could potentially increase means of marketing and lower cost from switching to digital space rather than physical space.
So, what do you guys think? Should marketers consider the use of AR in their digital marketing schemes? And is there any other ways that AR could be used in enhancing digital marketing? Feel free to leave your opinion in the comment below! 🙂